Key account development

We are frequently asked to work with our clients on nurturing and developing business from their existing accounts.

Many businesses will reap as much 80% of their revenue from the top 20% of their client base. However, growing an existing client account is rarely greeted with the same level of kudos as winning new-business, despite it having a lower cost of acquisition. It is paradoxical that major clients, who are so fundamental to the success of businesses, are often neglected.

The IMC Partnership can help you maximise the potential of these key accounts. In the same way as we generate intelligent dialogue with a potential new customer, we can engage your current clients in constructive conversations that expose valuable business opportunities.

Event Support

The IMC Partnership can help maximise the ROI from your prospect and customer events. We can assist in every aspect of organising and running an event including, conception & planning, targeting, venue selection, invitation design & fulfilment and invitation follow-up to achieve maximum attendance.